Strategic digital transformation partner
From strategy to experience design, from software engineering to AI and cloud, we tie every discipline to your business goal. We stay at your side from the first idea through to measurable value.
02 Manifesto
Delivering a project on time is the easy part. We start with a single question: where does your business want to arrive? Strategy, design, engineering, and data come together in one team, and every decision is weighed against that goal. The delivery date is only a way station; the finish line is the day our shared effort turns into measurable value in your business.
03 By the numbers
From tourism to energy, from retail to crisis management, we work from Istanbul and London with the same approach: setting the goal together, and walking the road together.
More than 20
years of combined expertise
The experience our team brings together across experience design, software engineering, and cloud.
More than 20
countries served
Products shaped around each market's own needs, across a geography stretching from the United Kingdom to Mexico.
More than 100
completed projects
Work spanning loyalty programmes, dealer portals, disaster management, and electric vehicle charging.
More than 200
hotels engaged
Platforms and integrations that digitise the guest experience in tourism technology.
04 Partnership model
The difference is clear from the very first meeting: a conventional supplier asks what you want; we ask what you are trying to reach. We have placed the two models side by side across five criteria — make the comparison yourself.
Compare the models
| Criterion | The familiar model Conventional supplier | Our model icitech partnership |
|---|---|---|
| Starting point | A list of requirements Whatever is asked for gets built; the underlying need is rarely questioned. | The business goal We first understand what outcome your business needs, then draw the scope together around that goal. |
| Team | Fragmented teams Design in one place, software in another; knowledge is lost at every handover. | A single team Strategy, design, engineering, and data in one team; decisions and responsibility in one place. |
| Definition of success | The delivery date The work counts as done on the day it is delivered on time. | Measurable business outcome The work counts as done when the goal we set together at the very start has been reached. |
| Technology decision | An off-the-shelf package A familiar tool is bent to fit the need — and the need shrinks to fit the tool. | The right architecture for the need We choose the architecture together, matched to your scale, budget, and growth plan. |
| Relationship | Ends when the project ends Launch day is, more often than not, the last day of the relationship. | Grows with the product After launch we keep watching the data and continue developing the product together with you. |
A project ends with a supplier. A transformation begins with a partner.
05 Solutions
You do not need a separate partner for strategy and design, software, AI and data, cloud, product management, and mobile and web applications. We tie every capability to the same business outcome, and bring them together as your needs require.
No handover happens on the way from strategy to code; designers, engineers, and data specialists look at the same goal together. We plan which discipline steps in, and when, around the rhythm of your project.
Let's build the right team for youBefore building a solution, we find the right problem. Through user research, experience strategy, and service design, we clarify what we are building, for whom, and why.
We build systems that scale, stay secure, and are easy to maintain. From enterprise applications to ERP and CRM integrations, every engagement is delivered with the same engineering discipline.
We turn data into an asset that steers your decisions. We embed machine learning and natural language processing into real workflows, and carry the results onto dashboards everyone can read.
We design infrastructures that are flexible, secure, and predictable in cost. From choosing the right cloud to migration and day-to-day operations, we keep your systems up and fast.
We turn an idea into a product with a place in the market. Roadmap, prioritisation, and business model are managed with data — and we keep growing the product after launch.
We design and build applications your users want to open again every day. With Flutter on mobile and React and Angular on the web, we ship fast, accessible, and uncluttered experiences.
06 Strategy and Design
Before the first line of code is written, we ask, listen, and observe. Together we read your business, your users, and your market, and clarify which step will genuinely make a difference.
First question:What do your users actually need?
Through stakeholder workshops, user interviews, and market scans, we sift assumptions out. We establish common ground where everyone describes the same problem in the same words.
Outputs
First question:At which moment of the journey does your customer drift away from you?
We map the customer's and the employee's journey at every touchpoint. Bringing the processes, teams, and systems behind the screen into the design as well, we address the experience as a whole.
Outputs
First question:What should we build first — and what should we deliberately defer?
We weigh ideas by business value, user impact, and the technical effort required, then put them in order. Revenue model, success criteria, and the scope of the first release meet on a single roadmap.
Outputs
First question:Can today's systems carry tomorrow's pace?
We draw the current picture of your applications, data flows, and integrations. Assessing ERP, CRM, and cloud choices against your business goal, we propose a target architecture ready for growth.
Outputs
07 Software engineering
Good software is measured not by working on day one, but by how it behaves when user numbers grow, the team expands, and the business changes direction. That is why we build architecture, test automation, and security into the design from the project's very first day.
Four engineering principles
Every component has one clear responsibility. Adding a feature or changing a part becomes possible without putting the whole system at risk.
Every change passes through automated tests and the CI/CD pipeline. Releases stay small, frequent, and predictable; when needed, rolling back is a single step.
Authentication, authorisation, and data protection are not bolted on afterwards; they sit in the first line of the architecture. Code and dependencies are scanned at every release.
With logs, metrics, and monitoring dashboards, we see a problem before the user does. We resolve bottlenecks with data, not guesswork.
Example delivery pipeline Every change passes along the same automated path before it goes live.
Example delivery pipeline: every code change passes automatically, in order, through the test, build, security scan, staging (pre-release environment), canary (trial on limited traffic), and production (live environment) stages. If a stage fails, the release does not move on to the next step.
Languages and frameworks
Integrations
08 AI and data laboratory
Building a model is only one part of the job. First we clarify, together with you, which decision needs to improve; then we build the flows that feed that decision from images, text, and operational data. Next to each capability you will find a project where we have used it.
Five capabilities, five projects
Field teams take photographs before and after cleaning; AI-assisted visual analysis takes on quality control. Geo-fencing confirms the team is in the right location, and IoT sensors monitor the process in real time. Operations are now managed with photographs, location, and data.
The AI assistant inside the app offers personalised campaigns and smart recommendations; it reminds drivers about vehicle maintenance, analyses fuel consumption, and helps with travel planning. The brand's relationship with the driver goes beyond the fuel purchase.
In BIS, used by TotalEnergies and M Oil stations, order, payment, stock, and financial reports are monitored in real time on a single platform, integrated with ERP and Dynamics 365 CRM. Reporting and analytics projects start from here too: first we bring the data together in a single, trusted source.
In biwatt's electric vehicle rental experience, live support and a chatbot answer user questions instantly inside the app. With natural language processing we can deepen flows like these: systems that understand intent from text and route the request to the right team.
At the moment of an earthquake, SesVer collects employees' locations and their “In danger / I am safe” notifications in real time. Combining this data with AI-assisted analysis, crisis teams identify the regions where help is needed first.
09 Cloud and infrastructure
We connect every layer, from channels to the data platform, so each can rely on the others. On AWS, Microsoft Azure, or Google Cloud we build infrastructures that scale as load grows, are monitored continuously, and keep cost under control.
Select a node; the data path is highlighted and that layer's details open.
Example reference architecture
Data flow
01 Channels
02 API and integration
03 Microservices
04 Data platform
05 Cloud infrastructure
Layer details
Overview
Each layer corresponds to a business need and talks to the others through defined, secure interfaces. So renewing a channel or adding a new data source never means rewriting the entire system.
01 · Channels
With Flutter, native-experience applications for iOS and Android from a single code base. Capabilities such as push notifications, location, and mobile payments talk securely to the services behind them.
01 · Channels
Corporate sites, dealer portals, and admin panels. With React or Angular we develop fast, accessible interfaces that adapt to every screen.
01 · Channels
Sensors in the field, geo-fenced location verification, and mobile task flows. Data from the physical operation reaches the systems that make decisions without delay.
02 · API and integration
A single, secure entry point for all channels. Authentication, authorisation, and traffic management are handled centrally here; even as channels change, the core systems stay stable.
02 · API and integration
Order, stock, and financial data flows both ways with your existing ERP system. We protect the investment you already have and free your teams from double data entry.
02 · API and integration
Brings customer data together in a single source; makes segment-based, real-time campaigns and personalised experiences possible.
02 · API and integration
Mobile payment and secure payment integrations. One tap for the user; traceable, reportable transactions for the business.
03 · Microservices
We split business capabilities into small services that are developed, tested, and scaled independently. Wherever demand grows, only that area grows; a new feature does not wait for the whole system.
04 · Data platform
We bring data from services, channels, and the field together on a single platform, turning scattered records into a trusted, queryable source of information.
04 · Data platform
Forecasting, segmentation, visual analysis, and natural language processing models. AI works as a capability embedded inside the product.
04 · Data platform
Real-time, role-based dashboards for management. Order, stock, and financial indicators on a single screen; decision meetings start with data.
05 · Cloud infrastructure
Together we choose the right provider for the need, the regulations, and the budget; we build environments that scale automatically, are monitored continuously, and are backed up. All the layers above run on this foundation.
A provider-independent view
The right workload, on the right cloud.
We place every workload in the environment best suited to its balance of performance, regulation, and budget.
10 Digital products
A good product sets out with a clear business goal. We bring strategy, experience design, and engineering together in a single product team, and turn them into products that create value in the user's hands. From fuel stations to electric mobility, here are a few.
Mobile loyalty management
We carried loyalty into every moment of the station visit: segment-based campaigns with Dynamics 365 CRM, the “Spin the Wheel” gamification implemented for the first time in the sector, and mobile payment without leaving the car.
Bayi Contact Sistemi · Güzel Enerji
We brought order, payment, stock, and financial reports together on a single platform; TotalEnergies and M Oil dealers follow every step from the web portal or mobile, in sync with ERP and CRM, with instant notifications.
Digital hygiene management
We designed a field application that assigns tasks automatically, verifies location with geo-fencing, and assesses before/after photographs with AI; completed work is rewarded with points.
Disaster management solution
We developed an application that, with a single “I am safe” or “In danger” notification at the moment of an earthquake, delivers the location to those nearby and to officials, and gives crisis teams live tracking and AI-assisted analysis.
Electric vehicle charging management
One app for the driver, central management for the operator: we developed a platform that brings different operators' stations together on a map, combining reservation, dynamic pricing, and mobile payment.
EV Mobile Rent
We brought together renting a vehicle from the map in a few steps, the “Bring It Now” feature that delivers the vehicle to your address, charging and range tracking, and in-app payment in a single mobile experience.
11 Sectors
Every sector has its own rhythm, its own rules, and its own customer expectations. Rather than adapting a ready-made template, we take your business goal together with the conditions of your sector, and build the solution on that ground.
The guest experience extends from the moment of booking to beyond check-out. We build the infrastructure for hotels' digital platforms — platforms that know the guest, respond to requests instantly, and create ancillary revenue opportunities.
In retail, loyalty is won not at a single moment of purchase but at every touchpoint. From fuel stations to dealer networks, we bring customer experience, field operations, and order processes together in the same data flow.
Related projects
In health, the measure of a digital experience is whether the patient feels safe and informed. We design solutions that improve the patient experience, free teams' time from routine work, and make healthcare services more efficient.
We start health projects by listening to the process and the patient, and choose the technology to match that need.
Explore the sector page: Health SolutionsElectric mobility depends on every step — from finding a charging point to paying — being effortless. We bring charging networks, vehicle rental, and the driver together in a single digital experience.
12 Case studies
From the fuel station to the hotel lobby, from the charging point to the moment of crisis, in every project we first clarified the business goal; then we built strategy, design, and engineering around that goal and turned them into a solution that works in the field.
We took loyalty beyond a points programme limited to the fuel purchase, and turned it into a personal mobile experience that keeps the connection with the customer alive well beyond the pump.
The need
A loyalty programme that offered everyone the same promotions and was managed largely by hand was not reaching customers well enough. Every new campaign required long operational processes; the relationship between the brand and the customer remained limited to the fuel purchase.
icitech solution
With a cloud-based infrastructure built on Microsoft Dynamics 365 CRM, we made campaigns manageable in real time and by segment. By bringing gamification, the AI assistant, and mobile payment together in a single app, we turned loyalty into a continuous, personal relationship.
Highlighted capabilities
Dynamics 365 CRM
Real-time, segment-based campaign management.
Spin the Wheel & Answer & Win
A sector firstGamification that rewards participation and encourages app use.
AI assistant
Maintenance reminders, fuel consumption analysis, and travel planning.
Pay without leaving the car
Mobile payment integration and loading points with a receipt.
We brought the order, payment, stock, and financial reports of TotalEnergies and M Oil stations together in a single dealer portal and mobile app, integrated with ERP and Dynamics 365 CRM.
We built the high-performance, scalable infrastructure of the platform hotels use to deliver personalised campaigns and announcements to their guests.
We brought different operators' charging stations together on a single platform; with reservation, dynamic pricing, and mobile payment, we made charging plannable.
We turned station cleaning into a trackable, measurable operation with AI-assisted photo analysis, IoT sensors, and geo-fence verification.
We built a platform that brings employees' locations and status notifications onto a single screen at the moment of crisis, and strengthens preparedness with digital disaster training.
We developed the guest application platform that hotels publish under their own brand: 24/7 service requests, contactless check-in and check-out.
For hotels and resorts we accelerated reservation and payment processes with secure payment integration, analytics, and reporting tools.
We brought electric vehicle rental together in a single mobile experience — from map-based reservation to range and charging tracking, all the way to payment.
We made field teams' ATM cleaning tasks trackable and reportable with location verification and photo-based checks.
We designed the mobile experience where electric vehicle drivers can find charging stations on the map, compare prices, and plan their journey.
More
Do you have a similar goal?
You can read the detailed account of every project's journey from need to solution on our case studies page.
13 Approach
Transformation is not a one-off delivery; it is a journey we discover, design, build, and grow together. At every step we tie decisions to shared criteria and share progress transparently.
01 Focus
We start not from technology but from your business goal. Together we examine your users, your market, and your current processes; we rank opportunities by value and feasibility. Before setting off, we define together how success will be measured.
02 Structure
We turn the strategy into a design users can actually experience. We test flows early with prototypes, and base decisions on user feedback rather than assumption. In parallel, we establish the target architecture — scalable, secure, and compatible with your existing systems.
03 Connection
With agile teams we move in short cycles, delivering a working piece of the product at the end of each one. We bring AI into play only where it produces real value, and integrate the product with your ERP, CRM, and other enterprise systems. Thanks to quality automation, we gain speed without giving up reliability.
04 Loop
Going live is not a finish line; it is the moment the real learning begins. We scale the product confidently in the cloud, and continuously monitor performance and user behaviour with observability tools. We plan improvements from the insights the data yields, and as your business grows, we grow the solution together with it.
Your needs determine the shape of the partnership.
For work with clear goals and boundaries. We draw the scope together and take responsibility from discovery through to launch.
For continuously evolving digital products. A team that brings product management, design, and engineering together, focused solely on you, moves at the rhythm of your goals.
For critical crossroads. In digital strategy, architecture, and AI decisions, we offer an experienced perspective and an actionable roadmap.
Not sure which model fits you? In a first meeting we listen to your goal and set the right starting point together.
Schedule a discovery call14 Global footprint
Our two offices share the same working culture and the same quality bar. The time zone changes; our approach does not: understand your business in its own context, own your goal, and make the transformation measurable together.
More than 20 countries served
From the United Kingdom to Mexico
We learned the subtleties of building products in different markets, for different users, through experience. In every new market, we start by trying to understand that market's users and rules.
Local time in Istanbul
Office 01 · Türkiye
Local time in London
Office 02 · United Kingdom
Careers
People carry out transformation, so we treat our team with the same care. We are building a working culture that values ideas over titles, treats learning as part of the job, and makes sure every voice is heard.
Sustainability
We treat sustainability as a design principle. We structure cloud infrastructures to scale with the need and to leave no idle resources behind, and we develop the digital infrastructure of electric mobility.
15 Contact
Share the goal on your mind, the problem you want to solve, or an idea still taking shape. We'll bring together the right specialists and come back to you.
Reach us directly
From our Istanbul and London offices, we respond to enquiries from Türkiye and around the world.
A few lines are enough; we'll talk through the rest at the first meeting. Fields marked with an asterisk (*) are required.
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We don't just deliver software; we take ownership of your business goal. We bring strategy, experience design, software engineering, AI, and cloud together in a single team, and stay with you with the same responsibility — from defining the need, to launching the product, to growing it. Behind this approach stand more than 20 years of combined expertise and over 100 completed projects.
Our focus sectors are tourism technology, retail, health, and sustainable energy. In tourism we have worked with more than 200 hotels. In retail and energy, Club TotalEnergies and BIS; in electric mobility, biwatt, otojet, and PlugXo; and in crisis management, SesVer are among our work.
Yes. We prefer to move forward protecting your existing investments, and we are experienced in Microsoft Dynamics 365 CRM and ERP integrations. In the BIS project, for example, we integrated the dealer portal and mobile application with ERP and Dynamics 365 CRM, making real-time tracking of order, payment, stock, and financial reports possible. For reporting we work with Power BI, and in the cloud with AWS, Microsoft Azure, and Google Cloud.
First we listen to you: we hold an initial meeting where we discuss your goal, your current situation, and your priorities. Then we clarify the scope, prioritisation, and roadmap together, and start with steps that show first value early. Filling in the form on this page or calling us on +90 212 366 57 26 is enough.
Yes. From our Istanbul and London offices, we serve clients in more than 20 countries, from the United Kingdom to Mexico. Our London office is at 239-241 Kennington Lane, London SE11 5QU.
