Product Retail Solutions
ICI StoreMate: A Tailored Store Associate App for Retail Organisations
icitech designs and builds ICI StoreMate as a tailored store associate app, giving field teams in physical stores a single mobile application to handle product enquiries, stock checks, task management, and customer request handling. Every function the store role requires is scoped to work in concert with your existing ERP, WMS, POS, CRM, HR, and BI systems.
02 The problem
Not an Off-the-Shelf Employee App — Software Built Around the Store Role
No two retail brands share the same store role, product structure, stock system, shift model, or operational standard. ICI StoreMate is developed from that reality: rather than applying a ready-made template, every screen, integration, and AI scenario is designed from the ground up around your organisation's systems, staff roles, and store workflow. Associates see only the information they need to do their job; unnecessary overhead is removed from the outset.
03 Capabilities
Instant Product and Stock Information via Barcode Scan
When an associate scans a product barcode using their mobile device camera or a handheld terminal, they immediately retrieve the product name, variant, price, promotional status, in-store stock level, and availability. Size, colour, and other variants are visible on a single screen. Data is drawn from your ERP, PIM, or WMS in real time or on a refresh cycle that suits your organisation, ensuring associates always have accurate, current information when speaking with a customer.
Cross-Store Stock Enquiry and Reservation
If an item is unavailable in the current store, StoreMate queries stock across other locations; the associate can view alternatives by location, distance, or stock level. Where authorised workflows allow it, the associate can reserve the item for the customer, raise an inter-store transfer request, or initiate a click-and-collect journey. A stock gap becomes a manageable customer experience rather than a lost sale.
Organisation-Specific AI Assistant
An AI and LLM assistant integrated into StoreMate answers product, promotional, and comparison questions posed in natural language, drawing exclusively on your organisation's own data sources. The knowledge base is built from your product catalogue, ERP and WMS data, promotional information, and approved product documentation — not from general internet inference. Because the assistant works from your verified data, it accelerates in-store decision-making rather than introducing uncertainty.
Task Management and Shift Planning
Daily tasks — shelf arrangement, promotional display setup, price label checks, stockroom counts, and opening checklists — are presented in the application assigned by user or role. Push notifications alert associates to upcoming and overdue tasks; the store manager monitors completion status through the ICI StoreOps portal. Integration with your HR system ensures each associate sees only the tasks that fall within their area of responsibility.
Visual Verification and Shelf Compliance
When an associate uploads a shelf or promotional display image, AI-assisted computer vision checks it against the standard your organisation has defined. Gaps, incorrect fixtures, or display discrepancies are flagged for action and can generate a task for the relevant store manager or be routed to a central operations team for sign-off. This approach is an adaptation for retail of the photograph-based compliance methodology icitech developed in its Hygiene Mobile Solution.
Customer Request Handling and CRM Integration
A store associate can create a digital record for a product or service a customer has requested; product reservations, inter-store transfers, and customer callback records are connected to the CRM workflow. A need that begins on the shop floor does not disappear outside the system: consented customer data is passed to the CRM and the customer journey between store and digital channel continues without interruption.
04 How it works
Checklists and Store Operating Standards
Opening, closing, shift handover, POS, shelf, and security checklists are presented in the application by role. Mandatory photograph, description, or sign-off steps can be added to any process; geo-fence validation can be tied to task workflows where required. Operational standards are applied as part of the daily working routine rather than residing in a document that staff may not consult.
Enterprise System Integrations
The core value of StoreMate lies in its direct connection to your existing technology estate. Product and pricing data comes from your ERP or PIM; stock from your WMS; promotional data from your CRM; shift information from your HR system; and customer transactions from your POS and CRM infrastructure. Usage and task data can be evaluated alongside store performance analysis in your BI environment. Your current systems remain the primary source of record; StoreMate surfaces that data as a unified, clear mobile experience for associates.
End-to-End Project Partnership
icitech scopes and delivers ICI StoreMate across discovery, UX and UI design, mobile development, backend engineering, system integration, and the AI layer. Every stage is shaped by your store's operational dynamics and enterprise infrastructure. The result is a connected, measurable solution that associates use in their daily work — not a proof of concept left on a shelf.
05 Same group
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06 FAQ
Frequently Asked Questions
01Is ICI StoreMate a standard product you configure, or is it built for our organisation?
Every project is designed from the ground up for the organisation commissioning it. The resulting application reflects your workflows, roles, and systems rather than a generic template.
02Which mobile platforms does the application support?
ICI StoreMate is developed for both iOS and Android. It can also be made compatible with handheld terminals already in use across your stores.
03Can associates scan barcodes when there is no network connection in the store?
Core product and stock information can be designed to remain accessible in offline mode. Data synchronises automatically once connectivity is restored.
04Does cross-store stock reservation update the central system in real time?
Yes, reservation actions are reflected in the central system immediately. This prevents conflicting requests for the same item across locations.
05Which languages can the AI assistant operate in?
The assistant is configured for your organisation's operating language and target markets. Multilingual support is agreed as part of the project scope.
06How does visual verification reduce the effort involved in shelf compliance checks?
An associate photographs the shelf or display and submits it directly from the application; the system compares it against your defined standard and reports discrepancies automatically.
07Which enterprise systems can StoreMate integrate with?
Integration can be established with ERP, WMS, POS, CRM, HR, and BI systems. The integration scope is defined against your current technology estate during the discovery phase.
08Does the task management module cover shift scheduling as well as individual tasks?
Yes, shift scheduling can be managed through the application alongside task assignment and tracking, consolidating operational coordination in one place.
09What support and development services are available after the application goes live?
icitech continues as your end-to-end project partner after launch. Maintenance, updates, and new module development are planned collaboratively.
10What does the initial phase of a project involve?
The engagement begins with a discovery phase in which your existing systems and store roles are analysed. The duration of that phase varies with the size and complexity of your organisation.
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